A MAGICAL SINGAPORE EXPERIENCE
A phyiscal map of Singapore, with a digital exploration twist.
Mixing physical and digital technologies together to create a magical piece, that had users excited and amazed at what they were playing with.
“Mixing the physical with digital, done right, can enchant and amaze.”
The City of Possibilities combines a physical experience with digital. Users chose one of 2 physical avatars that they would place upon one of 8 hotspots strategically placed across the map, to highlight some of the best locations in Singapore for tourists, and locals alike, to visit.
Once a user placed their avatar, they were magically transported to that location on a large display, where rotating the physical avatar on the map, would rotate a 360 degree video of the location on screen.
Take a look at the video for the working experience!
Credits:
Client: Singapore Tourism Board
Executive Creative Directors: Gary Steele, Hagan de Villiers
Head of Technology: Toby Thurston
Brand Director: Ellen Tan
Senior Art Director: Marvin Liang
Copywriter: Lena Paik
Creative Director: Anam AS
Agency Producer: Sariyanti Sannie
Production House: AIRBAG Productions